Design of Ad Campaign Creatives for Chargebee
Client, Year:
Marketing Team, Chargebee, 2021
Services:
Visual Design, Illustration
Chargebee, a leading subscription billing platform had outsourced the visual design of ad campaign creatives to Friday Matinee Studio. Over the first quarter in 2021, we worked on 3 campaigns that targeted different segments of their marketing and sales funnel across the globe.
I worked on the overall design and illustration for the ad campaign based on the messaging and inputs provided by their marketing team. Their brand did not have a particular illustration style or an asset library around then and I also wanted the ads to stand out even in cluttered web-pages. So, I made the choice to steer clear from the vector illustration style used by a lot of SaaS companies and created custom illustrations from scratch for most of the creatives.
Ad creative adapted into various sizes for multiple platforms.
Some of the creatives designed as a part of the e-learning campaign
Creatives created as a part of the Finance MOFU campaign
Carousel ads created for the Finance BOFU ad campaign
Carousel ads designed for e-commerce campaign
Carousel ads created for the e-publications campaign
Rejected creatives from the CFO campaign
Direction #1
Direction #2
Direction #3
Direction #4
