Pankaja Ayurveda

Discovering the joy of life

Pankaja is an ayurvedic and wellness practitioner based in Vienna, Austria. Since 2009, her focus has shifted towards holistic healing. After a decade of learning and working in this discipline, she started her independent practice under the label Pankaja Ayurveda in 2020.

Pankaja Ayurveda offers insight and support in understanding and balancing your unique constitution, on the levels of body, mind and soul. She achieves this by referring to Ayurveda and its sister sciences Yoga, Meditation, Marma, Mantra, Jyotisa, Vastu and more. The mission of Pankaja Ayurveda is to ‘Awaken the joy of life’, drawn from the Ayurvedic scriptures.

Her target audience and clientele are middle aged people living in the Europe who were looking at healing from ailments or generally exploring an alternative way of living. It was important to replace the image of pain and suffering associated to the sacred heart, with love and joy. We achieved this by combining the form of a heart and a radiating floral lotus emerging into the light. Also, Pankaja wanted to visually establish her faith in Lord Ganesha. It was also one of our goals to be approachable and friendly to her clients, many of whom wouldn’t have exposed themselves to the idea of Ayurveda. So we embedded a symbol of Ganesha (usually denoted by the curled trunk of the elephant and the eyes) at the centre of the heart. We went for bold and vibrant hues of pinks and oranges to bring out an uplifting energy and, a likeness of blooming.

We also created stationery for the brand that included business cards (shorter and longer versions) of a custom size, letterheads, consent forms, invoices in both German and English. Excluding the business cards, the other collaterals were created in the Pages App to equip Pankaja edit and modify them by herself in the future.

Services:
Logo & Identity
Stationery
Squarespace Website

Client:
Pankaja (Agnes Riegl)
Founder, Pankaja Ayurveda

Year: 2020