Amari Pondicherry

Amari is a clothing label that creates functional garments through traditional methods and honest tailoring. The brand respects the tradition of tailoring, the detail-oriented nature of master tailors and artisans, and the continuum of learning by seeing/doing over generations.

We wanted the logo to reflect precision, progressiveness, fierceness and strength. We also wanted to use a symbol or punctuation as a mark of this precision, so the slash (/) was the founder's natural choice as it was how we jot down measurements and organised files/data. We selected the 'Clash Display' typeface by ITF for its wide letterforms, large counters and sharpness.

Client:
Ramanaa
Founder, Amari Pondicherry

Year:
2021-22

Services:
Logo & Identity
Stationery